Creating websites and in web-application that satisfies your users and customizers is always a challenging, but indeed it is extremely important. Unsatisfied users will leave and maybe never come back, which is obviously bad for your business. The avoid the risk of leaving customers website owners should evaluate their website in regards of user satisfaction and usability – you should ensure that users can do with your service what they intend to do.
On the market there are still a number of solutions to test websites, even by involving the users. The most often used approach is the use of questionnaires, which allows your users to give a feedback how they like your websites and maybe what can be improved. This test form is simple and easy to implement, however, you cannot identify where users might get problems on your website. The other form is making a user study, which is expensive and very complex and you have to invite users to laboratory etc. where you can observe what the user is doing.
Users and their expectations of technical systems can be a real challenge, especially for designers and developers. Although their needs and expectations are taken into account at an early stage in the development process, it can not be ruled out in the end that users are overwhelmed with the user interface. Often the website operators are only indirectly informed that there are problems with the website or their own web application, for example because the number of visitors decreases or as a result sales suffers. To investigate this cause, one can not avoid a user-related evaluation, but unfortunately dedicated investigations are very complex and often costly.
With SmartEval, a smart evaluation solution, it works effectively and yet without much effort and costs. The core idea is a smart, distributed evaluation software that allows one to examine one’s own website / web application itself or in comparison with other implementation or competing products in a practical test phase. Already today there are a variety of evaluation systems, which, however, requires a special hardware on site such. an eye tracker. This is often not necessary. The clou is the coupling of sophisticated questionnaires, which were developed in collaboration with educators, and a task-related use of the desired web application. Through this coupling of practical use and demand in questionnaire form can identify both real usability problems, as well as subjectively perceived problems. But empirical comparative investigation, whether a particular feature brings added value for the user, can be easily created.
What makes the SmartEval user evaluation solution so special is that it can be preconfigured as desired and forwarded to the desired test users by e-mail or website. No special hardware is required, the user can carry out the evaluation with a PC, tablet or smartphone and even interrupt it. As a result, you get an extensive results table, where it can be seen whether users successfully solved a task and how long they needed it. They also receive the results of the questionnaires. Upon request, we can of course prepare these for you to a report, so they also clearly experience aspects such as the inductance of their application.
A Novel Evaluation Solution
SmartEval is a mixture of both that even keeps the complexity and costs on a minimum level! Next to classical questionnaires, SmartEval allows to let user perform predefined task to answer given questions. This enables a great insight view of users deal with your web-software and you can easily see, which tasks the users could answer and how much time they needed for that. On this way it is easy to identify features that should be better improved, because users had often problems in using them correctly to solve a task.
The make the software more powerful, we work very close with psychologists from the research domain, who support us in creating questionnaires that enables to measure intuitiveness and a couple of other important indicators. The reason for this is simple, the more intuitive your web-application is the better and easier it can be used and the more users you do satisfy!
More Information and Try it out
If you are interested, do not hesitate to contact us. One demo (still in preperation – we appologize the delay) evaluation scenario where you can try the evaluation system and some features is about Digital Library Search. We can even send some further example evaluations so that you can get an insight view on our evaluation solution and what you can expect. And for sure, we can also prepare an evaluation environment for your website, just contact us.
In order to give you a first impression of the SmartEval Evaluation Solution, you can watch here some exmaple screenshots, videos and other multimedia contents on this page. Feel free to contact us for more information.
Here is an overview of example evaluations that will help you get to know our software. With the SmartEval evaluation software very different evaluations can be carried out, we would like to advise you personally.
Evaluation Example: Search Interfaces for Publication Databases
Based on the example of search interfaces for publication databases, we have set up a simple evaluation using our user evaluation solution. By means of a within-group design two different conditions (interfaces) are shown to the user after each other, with which he should solve certain tasks. In the background, the system detects u.a. how long the user needed to answer and if the tasks were answered correctly.