Users and their expectations of technical systems can be a real challenge, especially for designers and developers. Although their needs and expectations are taken into account early on in the development process, it is not impossible in the end that users are overwhelmed with the user interface. Often the website operators are only indirectly informed that there are problems with the website or their own web application, for example because the number of visitors decreases or as a result sales suffers. To fathom this cause, you can not get around a user-related evaluation, but unfortunately, dedicated investigations are very complex and often costly.
With the SmartEval intelligent user evaluation it works effectively and yet without much effort and costs. The core idea is a smart distributed evaluation software that allows one to examine one’s own website / web application itself or in comparison with other implementation or competing products in a practical test phase. Already today there are a large number of evaluation systems, which however require special hardware on site, such as an eye tracker. This is often not necessary. The clou is the coupling of sophisticated questionnaires, which were developed in collaboration with educators, and a task-related use of the desired web application. Through this coupling of practical use and demand in questionnaire form can identify both real usability problems, as well as subjectively perceived problems. But also empirical comparative investigation, whether a certain feature brings added value for the user, can be easily created.
What makes the SmartEval user evaluation software so special is that it can be preconfigured as desired and forwarded to the desired test users by e-mail or website. No special hardware is required, the user can carry out the evaluation with a PC, tablet or smartphone and even interrupt it. As a result, you’ll get an extensive results table, where it can be seen whether users successfully solved a task and how long they needed it. Likewise, they receive the results of the questionnaires. Upon request, we can of course prepare these for you to a report, so they also clearly experience aspects such as the inductance of their application.